PR does what marketing cannot do. If done right, it pervades every aspect, every nook and every cranny of where your target audience resides so that your marketing strategy can be implemented by reducing the typical reflexive response barriers (e.g., lack of trust and credibility) that inhibit customers from purchasing, calling, or doing whatever else you want them to do. To be blunt, if those reflexive response barriers are removed, your marketing will much more effective.
With this FREE eBook, you'll learn how PR will specifically increase your ROI (return on investment) by...
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The End Result of a PR Campaign is ROI
Everything the JoTo PR Agency does is from the standpoint of getting you a better return on investment (ROI) for your marketing dollars. We do that by making people (your audience) more comfortable and more interested in doing business with you.
You ask, what is PR? We answer, PR is the fuel that feeds marketing, and marketing feeds sales—and this is business in the New Economy. This is the JoTo PR way.
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